Usability

Motion tells stories. Not long and complicated stories, but simple stories, like “hey, you need to look at this now” or “hurrah, your operation has just competed successfully.” However, the goal of animations isn’t entertaining the user, but rather they are helping the user understand what’s going on or how to use your app most […]

Apps are now a mainstream, trusted way to deliver content and services. But in a crowded market, how does a mobile app become useful, relevant, and valued so it delights and retains users? 1. One Screen, One Task Reduce the effort users have to put in to get what the want Every screen you design for […]

For the longest time, marketing and UX/UI design have been compared and weighed against each other, with some favoring one over the other. Pitting them against each other can be a costly mistake, however, because each affects the other in ways that will either push a product to succeed or doom it to failure. Fintech […]

Every door that needs a PUSH or PULL sign is a design fail. Good UX needs no expanation. In fact there’s a name for this kind of door, or more accurately there’s a name for this kind of UX – Norman door. Named after cognitive scientist Don Noram, Norman doors are doors that operate differently […]