What Is OOUX? Understanding Object-Oriented UX in Product and Interface Design

What Is OOUX and Why Should UX/UI Designers Care?
In the video below, we introduce the concept of OOUX (Object-Oriented User Experience) and explain why it’s becoming a key approach in modern product design. OOUX is all about focusing on the core objects users interact with, rather than just screens or flows. This method helps designers create more intuitive, scalable, and user-friendly digital products.

How Does OOUX Improve UX/UI and Product Design?
The video answers essential questions for anyone working in UX, UI, or product design.
How do you identify the main objects in your product and design around them?
What are the benefits of using OOUX compared to traditional UX methods?
How can OOUX help teams build more consistent and maintainable interfaces?
What are some real-world examples of OOUX in action?

What Will You Learn from This Video?
You’ll gain practical insights into applying OOUX principles to your own projects. The video covers the basics of object mapping, shows how to break down complex systems into manageable components, and offers tips for integrating OOUX into your UX/UI workflow.
This content is ideal for UX/UI designers, product managers, and anyone interested in building digital products that are both user-centric and future-proof.

Ready to Explore OOUX in Your Next Project?
Watch the full lecture below to discover how OOUX can transform your approach to product and interface design.
Have questions or want to share your experiences with OOUX? Leave a comment below—we’re here to help you master this innovative UX methodology.