Motion Design

What is wireframing? If you have any interest in the world of UX design, you’ve probably heard the term. A wireframe is the first and most crucial step in the design and development process of any digital product. Let’s start from the beginning: what are wireframes? A wireframe, or specification document, is a layout blueprint […]

The user journey is the foundation of any app or platform. It answers the most critical question: what is the user’s path, and how can we guide user behavior to improve the system’s overall KPIs? Product designers need to understand the essence of the entire experience from the user’s perspective, and thus improve the product’s […]

In this post, we’ve gathered the leading app prototyping tools on the market for entrepreneurs, UX/UI designers, and product managers, to help you create your prototype easily and quickly. The design process requires us to work according to client requirements, but in reality, designers often don’t fully understand those requirements. This leads to a series […]

Just like in life, there are essential rules in user interface (UI) and user experience (UX) design that every designer must know and follow. Understanding and adhering to these principles will help users navigate your product with ease, foster better interaction, and ultimately turn them into loyal customers. 1. Keep Users Informed Users want to […]

Building a smart home app today is about much more than just technology. It’s about understanding users, creating real value, and delivering a seamless experience that feels both innovative and intuitive. Our journey with Tadiran Group is a great example of how thoughtful product design and close collaboration can lead to a digital product that […]

One of the most critical steps in the user interface (UI) design process is selecting the right color palette. Colors have the power to communicate messages and evoke emotions, much like words do. Think about every time you’ve encountered a website, app, or digital product—the visual impression, heavily influenced by color, is what shapes the […]

Here in Tubik we have already shared articles about UI animation and its benefits for apps and website. Today, let’s continue the theme considering how conceptual animation influences product success together with Tubik motion designer Kirill Yerokhin. What is Conceptual Animation? Conceptual animation is a field of concept art. It is a piece of motion design that […]

Motion tells stories. Not long and complicated stories, but simple stories, like “hey, you need to look at this now” or “hurrah, your operation has just competed successfully.” However, the goal of animations isn’t entertaining the user, but rather they are helping the user understand what’s going on or how to use your app most […]

But it’s way too easy to go overboard with animation and wind up with something that just confuses or overwhelms users. Let’s take a look at 5 examples of web animation done right and the biggest lesson we can learn from each one. Don’t animate several elements at once Here’s an example: You may want to animate […]

For all of you asking me to upload my ui animation presentation – here is a link for now – hope you enjoy View Presentation [contact-form-7 id=”958e338″ title=”Post Contact Form”]