Interactive Design

Building a smart home app today is about much more than just technology. It’s about understanding users, creating real value, and delivering a seamless experience that feels both innovative and intuitive. Our journey with Tadiran Group is a great example of how thoughtful product design and close collaboration can lead to a digital product that […]

One of the most critical steps in the user interface (UI) design process is selecting the right color palette. Colors have the power to communicate messages and evoke emotions, much like words do. Think about every time you’ve encountered a website, app, or digital product—the visual impression, heavily influenced by color, is what shapes the […]

Here in Tubik we have already shared articles about UI animation and its benefits for apps and website. Today, let’s continue the theme considering how conceptual animation influences product success together with Tubik motion designer Kirill Yerokhin. What is Conceptual Animation? Conceptual animation is a field of concept art. It is a piece of motion design that […]

But it’s way too easy to go overboard with animation and wind up with something that just confuses or overwhelms users. Let’s take a look at 5 examples of web animation done right and the biggest lesson we can learn from each one. Don’t animate several elements at once Here’s an example: You may want to animate […]